Leading Social Media Marketing, Digital PR Expert and Award Winning CEO to Give Free Trade Show Marketing Webinar

Dallas, TX (PRWEB) November 11, 2011

The Trade Group, the award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures for events, will host a free webinar, Making Sense of Todays Digital PR for Trade Shows: Trends, Techniques, and Case Studies at 1:00 PM on Wednesday, November 16, 2011. This exclusive event will discuss the importance of social media marketing tools, the latest trends in social media, and how to create online buzz before an event.

Marketing your presence at trade shows and events now requires a solid understanding of social media marketing and digital PR. Event Marketers must have a firm grasp on the digital tools that will increase the number of qualified visitors to the booth -- resulting in increased ROI.

This webinar will go beyond the big three -- Facebook, LinkedIn and Twitter, says Kabani. We are going to tackle QR codes, pitching bloggers, social media ad campaigns, event specific promotional websites, YouTube, and much more. What happens before and after the event is just as important as what happens during show hours and by harnessing the power of social media, you're sure to be remembered long after the show has closed.

Shama Kabani is the Award-winning CEO of The Marketing Zen Group, a global digital marketing firm. She's also the host of the CW 33s Tech Zen with Shama and Socially Sound segments, an international speaker, and a best-selling author. Her first book, The Zen of Social Media Marketing, was released in April 2010, and was an instant hit. Business Week honored Shama in 2009 as one of the Top 25 Entrepreneurs Under 25 in North America, and in 2010, Shama won the prestigious Technology Titan Emerging Company CEO award from the Metroplex Technology Business Council.

The Trade Group offers services that ensure the success of any trade show event, from educational seminars to strategic marketing services that drive traffic to your exhibit, to providing a free webinar from one of the top leaders in digital marketing.

For 25 years, The Trade Group has provided over 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Its reputation is built on dedication to customer service, passion for creativity and innovation in the event services industry. To learn more about The Trade Group, contact us today.

The Marketing Zen Group is an award winning online marketing firm that excels at helping companies, non-profits, and government agencies of all sizes leverage the internet. Web marketing services include website design & development, social media marketing, digital PR, and search engine optimization. They specialize in providing turn-key web marketing and PR services which result in greater leads and visibility for their clients. For more information about The Marketing Zen Group contact us today.

Learn more and register for this free webinar today!

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Compendium Selected as One of the Top Three Innovations by Direct Marketing Association (DMA) Members, the Worlds Largest Marketing Organization

Indianapolis, IN (PRWEB) June 23, 2011

Yesterday, Compendium was named one of the top three Early Stage Innovations at the Direct Marketing Associations All For One Summit. This award comes on the heels of a 2011 eCommerce Rising Star award. In addition, one of Compendiums clients, Granite State College, earned a Merit recognition in the Total Advertising Award category for schools under 2,000 students from the Higher Ed Marketing Report for an integrated marketing campaign based in its blog. Together, these national awards recognize the impact of the Compendium platform in improving its clients online presence.

Were honored to be recognized for the innovation involved in creating a business blogging platform that gives the control of the message back to the marketer, said Frank Dale, President of Compendium.

Not only can marketers manage their blogs without burdening their IT staffs or relying on do-it-yourself alternatives, but Compendium makes it easy for them to capture customer stories to share.

The DMA Early Stage Innovation recognition was earned based on texted votes from the All For One Summit attendees. The award celebrates advancement in direct and digital marketing technology. Entries were based on three main criteria: how innovative the product or service is, the impact the product or service has on an end-user, and whether or not the product or service has made a difference in the community at large. A panel of judges will determine the ultimate winner who will receive their award along with other Innovation Award winners at DMA2011 in Boston on Tuesday, October 4.

World Business Research uses its Rising Stars designation to recognize companies that the eTail community feel have the leading-edge in value, performance and service excellence and are helping retailers advance their cause. Compendium was nominated as a Rising Star in the Content Marketing category by clients Gymboree Play and Music, Taiga Company, Lexicomp.com, and IVLProducts.

Granite State College began using the Compendium platform to let their students share the impact that getting an education had on their lives. Because of the enthusiasm of student bloggers, Granite State translated blog stories into an integrated marketing campaign including billboards, print ads and even a new sub-brand, "Granite State College Stories". The Higher Education Marketing Report recognized the power of this campaign with a Total Advertising Award category for schools under 2,000 students.

With more than 400 customers, Compendium is quickly becoming the business blogging platform of choice for marketers who are creating and capturing content online while maintaining control over the content they choose to represent their brand.

To learn more about Compendiums Business Blogging Platform, visit http://www.compendium.com.

About Compendium: Compendium is a Web-based blogging platform for businesses and organizations. Our software does the heavy lifting of a message, so that customers and prospects can find and engage with your business and organization. The Compendium platform allows its clients to collect stories from customers and manage posts from multiple internal bloggers with an easy-to-use administrative layer, organize a blog in a search-friendly format and broadcast blog content to social media sites and newsletter subscribers. Learn more at http://www.compendium.com

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jobsite123.com Wins Search Optimization Award from Construction Marketing Association

Fort Lauderdale, Florida (PRWEB) November 14, 2011

jobsite123.com was the recipient of the 2011 SUPERSTAR Award for Search Optimization tools designed to assist contractors, material suppliers and other professional construction services to promote their qualifications and establish referral networks online.

The CMA STAR awards also recognize excellence in 16 marketing categories and 78 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, employee communications and integrated marketing campaigns.

jobsite123.com was recognized as the winner for Search Optimization in the construction industry, states CMA Chairman Neil M. Brown. The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution."

ABOUT JOBSITE123.COM:

jobSite123.com is the largest search and qualify engine for the U.S. commercial construction industry, representing over 500,000 companies. jobsite123.coms robust profile designs help project owners, facilities managers and construction managers jump start the contractor prequalification process, while doubling as a powerful marketing tool for general contractors, specialty contractors, material suppliers, manufacturers and other professional services to promote their qualifications and build their online referral network. To learn more, visit http://www.jobsite123.com

ABOUT CMA:

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, YouTube and LinkedIn pages.

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LocalHood Marketing Introduces "Core 4 Web Presence Bundle"

Toronto, Ontario, Canada (PRWEB) October 03, 2011

LocalHood Marketing Canada has introduced a bundled package of four distinct digital services for local businesses. The four services capitalize on the webs hottest marketing trends and the integrated bundle makes it simple and affordable for a small business to grow it's local web presence.

The four bundled services include a Facebook Fanpage with apps, a mobile website, an optimized business listing on LocalHood.ca and the distribution of a press release related to an advertisers business.

1. Facebook Fanpage with Applications

The Facebook Fanpage with apps can help a local business get found by people who are searching for the types of products or services that they sell. App is short for application which is a program that allows visitors to a business Fanpage to share content and interact with other users.

LocalHood Marketing builds an advertiser's Fanpage with a suite of apps that can help grow the number of likes that the advertisers page attracts. The apps can help an advertiser connect and engage with current and potential customers, to create a community around their business and to promote other content the advertiser creates such as webinars, blog articles, or other resources. A Fanpage with apps can help generate leads for almost any type of advertiser including B2B enterprises.

2. Mobile Website

A mobile website renders better on mobile web device such as smart phones and tablets compared than traditional, native websites. Mobile sites conserve bandwidth for faster loading times and site navigation is mobile browser friendly. The sites feature GPS and mapping tools as well as summarized content for fast, easy browsing.