Leading Social Media Marketing, Digital PR Expert and Award Winning CEO to Give Free Trade Show Marketing Webinar

Dallas, TX (PRWEB) November 11, 2011

The Trade Group, the award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures for events, will host a free webinar, Making Sense of Todays Digital PR for Trade Shows: Trends, Techniques, and Case Studies at 1:00 PM on Wednesday, November 16, 2011. This exclusive event will discuss the importance of social media marketing tools, the latest trends in social media, and how to create online buzz before an event.

Marketing your presence at trade shows and events now requires a solid understanding of social media marketing and digital PR. Event Marketers must have a firm grasp on the digital tools that will increase the number of qualified visitors to the booth -- resulting in increased ROI.

This webinar will go beyond the big three -- Facebook, LinkedIn and Twitter, says Kabani. We are going to tackle QR codes, pitching bloggers, social media ad campaigns, event specific promotional websites, YouTube, and much more. What happens before and after the event is just as important as what happens during show hours and by harnessing the power of social media, you're sure to be remembered long after the show has closed.

Shama Kabani is the Award-winning CEO of The Marketing Zen Group, a global digital marketing firm. She's also the host of the CW 33s Tech Zen with Shama and Socially Sound segments, an international speaker, and a best-selling author. Her first book, The Zen of Social Media Marketing, was released in April 2010, and was an instant hit. Business Week honored Shama in 2009 as one of the Top 25 Entrepreneurs Under 25 in North America, and in 2010, Shama won the prestigious Technology Titan Emerging Company CEO award from the Metroplex Technology Business Council.

The Trade Group offers services that ensure the success of any trade show event, from educational seminars to strategic marketing services that drive traffic to your exhibit, to providing a free webinar from one of the top leaders in digital marketing.

For 25 years, The Trade Group has provided over 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Its reputation is built on dedication to customer service, passion for creativity and innovation in the event services industry. To learn more about The Trade Group, contact us today.

The Marketing Zen Group is an award winning online marketing firm that excels at helping companies, non-profits, and government agencies of all sizes leverage the internet. Web marketing services include website design & development, social media marketing, digital PR, and search engine optimization. They specialize in providing turn-key web marketing and PR services which result in greater leads and visibility for their clients. For more information about The Marketing Zen Group contact us today.

Learn more and register for this free webinar today!

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Jewish Social Media Update: Jewish E-Books News and Author Blog Uncovers a Whole New Jewish World

Jerusalem, Israel (PRWEB) November 13, 2011

It was game-changing: with the groundbreaking June launching of Jewish-e-books.com, Jewish readers worldwide excitedly pulled out their iPads and Androids, thrilled to finally access hundreds of popular Jewish works anytime, anywhere.

But the digital fun didnt stop there: now, the Jewish E-Book superstore has debuted an exciting new blog featuring the Jewish E-Books Author Blog and Michals list, with the latest news, views, and reviews about Jewish books and everything Jewish.

Theres so much going on in Jewish publishing today and in the Jewish world at large, says CEO Yossi Levy, an out-of-the-box thinker whose Jewish e-book dream has been realized. Our goal is to give readers a fascinating, current glimpse into the action.

Moderating the more intimate, in-depth section of the blog is seasoned writer Azriela Jaffe, a popular feature writer and columnist at Mishpacha magazine who herself has authored tens of Jewish books. In her engaging, upbeat author interviews, Azriela allows blog readers to connect with bestselling Jewish writersand hear the intriguing personal stories behind their books. Shell also be spotlighting gems in the Jewish eBook world through her book reviews, letting readers know about worthwhile books they might have missed.

As a journalist myself, says Azriela, I find that wherever I go, readers are eager to know me on a more personal level. My goal with this blog is to bring some of the Jewish world's most popular writers from behind their computersand gain a deeper understanding of who they are, and what informs the books they write that we love.

Michals List, the dynamic, newsy section of the blog, is the address for the latest in Jewish book & eBook news and more. Updated constantly, the list features the best that the Jewish world has to offerranging from books and music to lectures and social events. Its the forum of choice for popular Jewish authors and musicians, giving them a voice to get their messages out. And for Jewish publishers, the lively newsfeed also spotlights new releases, keeping readers up-to-date on whats out there and offering targeted publicity to publishers core markets.

CEO Yossi Levy is no stranger to innovation, and with the Jewish E-Book Blog, hes done it again. With its exclusive insiders view into the Jewish book world and newsworthy Jewish happenings around the globe, the blog has created an irresistible blend of Jewish content and connection, uncovering a whole new Jewish world.

Follow us at http://www.facebook.com/JewishEBooks?ref=ts

Follow us at http://twitter.com/#!/Jewish_eBooks

Watch us on Youtube: http://www.youtube.com/user/JewishEBooks

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Enterprise Social Media Software Poised For Acquisition

Cleveland, OH (PRWEB) August 15, 2011

After years of commercial deployment, the assets of Social Seen, a social media monitoring, measurement and analysis company are now available for purchase. Corporate Development and Investment Banking firm, Denary, has been retained to handle the transaction.

With comparable software companies recently acquired and with so few competitive choices available that offer the power and simplicity of the Social Seen software, the opportunity to own this capability may prove to be unique. The Social Seen assets available for sale include the SaaS application, source code, complete product documentation, the SocialSeen.com URL, and migration assistance.

Depending on a firms strategy and focus, social media monitoring, measurement and analysis services can be used and marketed as a standalone application, or integrated with a wider suite of data management applications. Its a business in a box, said company co-founder, Tom Lash, adding, These services can be offered to the broad market, or focused on niche markets with Industry specialization. Virtually every business is either actively engaged in social media or contemplating how to leverage this new and dynamic channel. A core component of a successful social media strategy is the ability to monitor, measure and analyze the social media presence of a companys brand, products, reputation, competition, customers, and employees.

Social Seen has developed and deployed a SaaS social media monitoring, measurement and analysis application that continuously listens, analyzes and reports on conversations across Facebook, Twitter, YouTube, etc. plus tens of thousands of blog postings, microblogs, boards, or user forums in the social media universe. The application has been commercially deployed for over two years and was built to sell as a standalone application or to integrate with a broader suite of applications or services that require visibility into Social Media. The Social Seen custom software uses proprietary algorithms to automatically sort, categorize, and cluster the conversations into actionable business intelligence that is presented in graphical form. Clustering is a unique Social Seen capability that lets users quickly see relevant and related conversations across the social media landscape.

The key capabilities and differentiators for Social Seen are:

Cloud Technologies and Social Networking Will Support Demand for CRM Systems

Los Angeles, CA (PRWEB) November 03, 2011

After five years of volatile revenue growth, the CRM Service Providers industry is projected to expand, according to latest report from IBISWorld, the nations largest publisher of industry research. As corporate profit increases and private investment in computers and software rises, revenue is forecast to increase at an average annual rate of 4.0% to $ 8.3 billion. In 2012, revenue is expected to rise by 4.0% as small businesses seek better ways to manage their client relations and prices of CRM services drop.

The CRM Service Providers industry is expected to remain strong in 2011, despite the volatility that it experienced during the past five years. Low corporate profit and limited capital investments caused the industry to experience unstable revenue streams during the recession. However, when the economy began to bounce back in 2010, sales grew and the industry became steadier. From 2006 to 2011, revenue is expected to increase at an average annual rate of 1.5%. In 2011, revenue will rise 6.4% to $ 6.8 billion as companies invest more in their capital equipment to improve their client relations.

In addition to volatile revenue, customer preferences are changing; companies prefer that their CRM services be accessible via the internet instead of being installed and housed on their servers. As a result, the industry is providing more on-demand CRM services where all information is accessible over the web. Industry players are also integrating social networks with their programs, so customers can monitor company comments on networks such as Twitter.

According to IBISWorld analyst, Janet Shim, in the five years to 2016, revenue in the CRM Service Providers industry is forecast to grow by an average annual rate of 4.0% to $ 8.3 billion. Firms will continue to improve their services to meet the needs of the customers and invest in cloud space to make it easier to add more clients, says Shim. The CRM System Providers industry is moderately concentrated, with the largest firms including, SAP AG, Salesforce, oracle Corporation and Microsoft Corporation. The industry is also expected to consolidate. As demand rises, these larger firms will look to gain more market share and are expected to acquire smaller firms with advanced technology. Already in 2011, Oracle acquired RightNow Technologies to gain larger access to cloud CRM technologies. From 2011 to 2016, the number of industry companies is projected to decrease at an average annual rate of 1.3% to 172 firms.

For more information, download the full report from IBISWorld on the CRM Service Providers industry

IBISWorld Industry Market Research Reports Contain:

About this Industry

Industry Definition

Main Activities

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About IBISWorld Inc.

Recognized as the nations most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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