Leading Social Media Marketing, Digital PR Expert and Award Winning CEO to Give Free Trade Show Marketing Webinar

Dallas, TX (PRWEB) November 11, 2011

The Trade Group, the award-winning provider of trade show exhibits, digital graphics, creative design services, retail displays and environmental structures for events, will host a free webinar, Making Sense of Todays Digital PR for Trade Shows: Trends, Techniques, and Case Studies at 1:00 PM on Wednesday, November 16, 2011. This exclusive event will discuss the importance of social media marketing tools, the latest trends in social media, and how to create online buzz before an event.

Marketing your presence at trade shows and events now requires a solid understanding of social media marketing and digital PR. Event Marketers must have a firm grasp on the digital tools that will increase the number of qualified visitors to the booth -- resulting in increased ROI.

This webinar will go beyond the big three -- Facebook, LinkedIn and Twitter, says Kabani. We are going to tackle QR codes, pitching bloggers, social media ad campaigns, event specific promotional websites, YouTube, and much more. What happens before and after the event is just as important as what happens during show hours and by harnessing the power of social media, you're sure to be remembered long after the show has closed.

Shama Kabani is the Award-winning CEO of The Marketing Zen Group, a global digital marketing firm. She's also the host of the CW 33s Tech Zen with Shama and Socially Sound segments, an international speaker, and a best-selling author. Her first book, The Zen of Social Media Marketing, was released in April 2010, and was an instant hit. Business Week honored Shama in 2009 as one of the Top 25 Entrepreneurs Under 25 in North America, and in 2010, Shama won the prestigious Technology Titan Emerging Company CEO award from the Metroplex Technology Business Council.

The Trade Group offers services that ensure the success of any trade show event, from educational seminars to strategic marketing services that drive traffic to your exhibit, to providing a free webinar from one of the top leaders in digital marketing.

For 25 years, The Trade Group has provided over 40,000 superior trade show exhibits to more than 15,000 exhibit managers around the world. Its reputation is built on dedication to customer service, passion for creativity and innovation in the event services industry. To learn more about The Trade Group, contact us today.

The Marketing Zen Group is an award winning online marketing firm that excels at helping companies, non-profits, and government agencies of all sizes leverage the internet. Web marketing services include website design & development, social media marketing, digital PR, and search engine optimization. They specialize in providing turn-key web marketing and PR services which result in greater leads and visibility for their clients. For more information about The Marketing Zen Group contact us today.

Learn more and register for this free webinar today!

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Jewish Social Media Update: Jewish E-Books News and Author Blog Uncovers a Whole New Jewish World

Jerusalem, Israel (PRWEB) November 13, 2011

It was game-changing: with the groundbreaking June launching of Jewish-e-books.com, Jewish readers worldwide excitedly pulled out their iPads and Androids, thrilled to finally access hundreds of popular Jewish works anytime, anywhere.

But the digital fun didnt stop there: now, the Jewish E-Book superstore has debuted an exciting new blog featuring the Jewish E-Books Author Blog and Michals list, with the latest news, views, and reviews about Jewish books and everything Jewish.

Theres so much going on in Jewish publishing today and in the Jewish world at large, says CEO Yossi Levy, an out-of-the-box thinker whose Jewish e-book dream has been realized. Our goal is to give readers a fascinating, current glimpse into the action.

Moderating the more intimate, in-depth section of the blog is seasoned writer Azriela Jaffe, a popular feature writer and columnist at Mishpacha magazine who herself has authored tens of Jewish books. In her engaging, upbeat author interviews, Azriela allows blog readers to connect with bestselling Jewish writersand hear the intriguing personal stories behind their books. Shell also be spotlighting gems in the Jewish eBook world through her book reviews, letting readers know about worthwhile books they might have missed.

As a journalist myself, says Azriela, I find that wherever I go, readers are eager to know me on a more personal level. My goal with this blog is to bring some of the Jewish world's most popular writers from behind their computersand gain a deeper understanding of who they are, and what informs the books they write that we love.

Michals List, the dynamic, newsy section of the blog, is the address for the latest in Jewish book & eBook news and more. Updated constantly, the list features the best that the Jewish world has to offerranging from books and music to lectures and social events. Its the forum of choice for popular Jewish authors and musicians, giving them a voice to get their messages out. And for Jewish publishers, the lively newsfeed also spotlights new releases, keeping readers up-to-date on whats out there and offering targeted publicity to publishers core markets.

CEO Yossi Levy is no stranger to innovation, and with the Jewish E-Book Blog, hes done it again. With its exclusive insiders view into the Jewish book world and newsworthy Jewish happenings around the globe, the blog has created an irresistible blend of Jewish content and connection, uncovering a whole new Jewish world.

Follow us at http://www.facebook.com/JewishEBooks?ref=ts

Follow us at http://twitter.com/#!/Jewish_eBooks

Watch us on Youtube: http://www.youtube.com/user/JewishEBooks

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Enterprise Social Media Software Poised For Acquisition

Cleveland, OH (PRWEB) August 15, 2011

After years of commercial deployment, the assets of Social Seen, a social media monitoring, measurement and analysis company are now available for purchase. Corporate Development and Investment Banking firm, Denary, has been retained to handle the transaction.

With comparable software companies recently acquired and with so few competitive choices available that offer the power and simplicity of the Social Seen software, the opportunity to own this capability may prove to be unique. The Social Seen assets available for sale include the SaaS application, source code, complete product documentation, the SocialSeen.com URL, and migration assistance.

Depending on a firms strategy and focus, social media monitoring, measurement and analysis services can be used and marketed as a standalone application, or integrated with a wider suite of data management applications. Its a business in a box, said company co-founder, Tom Lash, adding, These services can be offered to the broad market, or focused on niche markets with Industry specialization. Virtually every business is either actively engaged in social media or contemplating how to leverage this new and dynamic channel. A core component of a successful social media strategy is the ability to monitor, measure and analyze the social media presence of a companys brand, products, reputation, competition, customers, and employees.

Social Seen has developed and deployed a SaaS social media monitoring, measurement and analysis application that continuously listens, analyzes and reports on conversations across Facebook, Twitter, YouTube, etc. plus tens of thousands of blog postings, microblogs, boards, or user forums in the social media universe. The application has been commercially deployed for over two years and was built to sell as a standalone application or to integrate with a broader suite of applications or services that require visibility into Social Media. The Social Seen custom software uses proprietary algorithms to automatically sort, categorize, and cluster the conversations into actionable business intelligence that is presented in graphical form. Clustering is a unique Social Seen capability that lets users quickly see relevant and related conversations across the social media landscape.

The key capabilities and differentiators for Social Seen are:

Real-Time Bidding and Access to Largest Media Inventory Put Ozonion at Forefront of Online Advertising Market

New York, NY (PRWEB) September 30, 2011

Ozonion U.S. Corp. is set for the global launch of the second generation of its online advertising platform on September 30th to deliver access to the latest trends in the online advertising market and respond to evolving market needs. The launch will include the unveiling of the new version of the Ozonion website, as well an online advertising platform that could very well change the way online advertising is conceived from the largest to the smallest online advertisers.

The Ozonion platform gathers the various elements from the online advertising value chain to offer a one-stop solution for online advertisers in a market where the distance between advertisers and online media has been the dominating factor. The incorporation of real-time bidding (RTB) technology into the platform has further lengthened Ozonions reach after sealing strategic partnerships with the most important players in RTB today: Appnexus, AdMeld, and OpenX Market. These strategic partnerships alone are worth a total of some 1 trillion online impressions per day offering what is perhaps the most extensive access to online media inventory available in todays market.

Ozonions first public outing in the U.S. came at the 2011 edition of ad:tech San Francisco where the company attracted the attention of many other IT industry pillars including Google, Microsoft Advertising, and Yahoo!. The global start-up also seized the occasion to streamline integration with major e-commerce platforms like Magento, Shopify, Volusion, and BigCommerce to improve the spectrum of services that Ozonion offers to online vendors.

Ozonion gives online advertisers the power to create, publish, and optimize their own campaigns through a series of simple steps aimed at optimizing budgets and increasing ROI. The platforms intuitive user interface permits online advertisers to create and go to market with an unlimited number of ads and landing pages created automatically from a variety of templates. The ads and landing pages go to market simultaneously in a process that reduces time to market from weeks to days. Online advertisers choose the where and how each campaign is published then the campaigns are automatically managed by an optimization engine that eliminates the ads and landing pages with the lowest click through and conversion rates. Ozonion then links the best performing ads to the best performing landing pages in a process that ensures increases in customer conversion rates of up to 150%. According to Ozonion CEO, Fabio La Manna, the mechanism for the optimization of each media source automatically sets the best criteria for each decision, making ads and landing pages that provide better results and campaigns more profitable.

Ozonion began operations in 2009 with the mission of making the online advertising market more accessible to online advertisers, and giving them a better ROI for their online advertising campaigns. The company now has bases of operations in North America, Europe, and South America.

Those interested in learning more about Ozonion can visit the Ozonion website. Other useful addresses include sales(at)ozonion(dot)com, and pr(at)ozonion(dot)com.

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Bonsai Media Group Becomes Seattles Only Certified Umbraco Solutions Provider

Seattle, WA (PRWEB) September 30, 2011

Bonsai Media Group has set their eyes on new ventures for their web development team. Becoming the first Umbraco Solutions Provider in Seattle is the correct choice for the business. CEO Jason LaBaw explains, It is very important to Bonsai that we are consistently improving our services by staying on the cutting edge of web development.

For some time they had been aware of the limitations of some of the more popular content management systems. These limits have concerned both the developer and the end user when building websites. For the developer other content management systems have a lot of extraneous back-end code that can make websites slow. Umbraco does a great job of separating content from how it looks which is paramount in web development. Finally it's really flexible and extensible, without getting too complicated. For the user other content management systems can be complicated and an inexperienced user can actually affect the layout of the site that may need an experienced developer to fix. Umbraco is very simple and capable of doing more than other content management systems, it gives the final editor more control when making updates and changing content.

Having an easily maintainable website that business owners can update and change is very important. Umbraco is for anyone that would like to build a website that is both functional and easily maintained.

About Bonsai Media Group

Bonsai Media Group is full service internet marketing agency based in Seattle, WA. Service offerings include search engine optimization, social media marketing, pay-per-click, web design, and web development services.

Media contact:

Jason LaBaw

Bonsai Media Group

(206)528-2515

info(at)bonsaimediagroup(dot)com

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